#Wechat mini program icp license drivers#

These influencers became huge growth drivers for fashion, childcare and cosmetic brands. WeChat has been the place where a striving community of influencers developed (partly due to specificities of the Chinese market, and partly due to the fact that WeChat advertising wasn’t that good at targeting customers). In order to understand the trend, we have to look into these influencer accounts in more detail. Key Opinion Leaders such as Yu Xiaoge started to boast more than 1.5 million USD of monthly sales through their e-commerce mini-programs.Ī growing number of top WeChat influencers started developing their own e-commerce and content mini-programs. Over the last few months and weeks, the tide has been turning. Why? Why have WeChat mini-programs started to gain traction? WeChat Mini-programs and social e-commerce Yet, lately, mini-programs have started to gain traction. WeChat mini-programs only work within WeChat (while traditional web-App works on any browser).Updates have to be submitted to Tencent.Developers have to write wxml, wxss instead of traditional html and css, and leverage this framework for all their development) Mini-programs have to be developed in a specific “language” (a JavaScript framework developed by Tencent.Mini-programs have many drawbacks as compared to web-Apps accessed within the WeChat browser: What is the problem with WeChat min-programs? Many of these companies have so far stuck to these Web-Apps instead of switching to mini-programs. This means it’s already been many years that companies provide e-commerce and services via in-WeChat experiences, long before mini-programs were released.Ĭompanies like eWashing (a dry-cleaning company taking orders via WeChat) have long managed to leverage WeChat has an App ecosystem (without using mini-programs): It is indeed possible to access any web-App from within the WeChat browser. WeChat mini-programs are actually not as exciting as one might think. 310 billion USD), increasing by 67% compared to 2019. According to ALD analysis, WeChat Mini Program GMV has reached 2000 billion CNY (approx. Users can also access to Mini Program via:Īnd according to Youzan, here is the major traffic source of WeChat Mini Programs:Īlthough the overall time user spends on WeChat is decreasing, WeChat Mini Program is still a promising channel, especially for verticals such as service and eCommerce. Most businesses no longer need to launch an App, a WeChat Mini Program will do the work. This is a major step WeChat took in positioning its self as an operating system. According to Youzan, a WeChat shop platform, 27% of Mini Program traffic comes from this swipe down the interface. The most popular way is you can swipe down on WeChat to access a list of saved or recently used Mini Programs. You have many ways to access the WeChat Mini Program. Because these experiences are built completely within WeChat, they are usually very fast (in terms of loading speed) and smooth (in terms of UX, integration with WeChat features and navigation)

Wechat mini program icp license